Culture Jamming and Social Media culture
Tagging or cutting, splicing and reworking ads in the public area are illegual and controversial.
On January 30, 2009, while attending a benefit for Friends We Love artist's video documentaries, a person thought to be Poster Boy was arrested by undercover police agents waiting for him. This "Poster Boy" was charged with two misdemeanor counts of criminal mischief and went before a Judge on Monday, February 9, 2009.
The Poster Boy movement could be associated to Culture Jamming:
Culture jamming is intended to be a means of allowing the people to take advantage of their right to ‘free speech’ and to call into question what the media tells them to think or believe.