The number of car sold in October 2008 dropped down 40% compared to October 2007 in Spain, 7% in France. Immediatly the financial crisis is pointed out and no doubt that the economic depression in European countries bundled with no more easy loans are the main reasons of this collapse in the car industry.
But maybe if we go deeper in the origin of the crash, the “consumers’ surveys” open a new window of hope. “Consumers” say that they will not renew their cars as soon as they find the car they really need. They pinpoint that the market do not offer what they want or what they dream of and there is no way to buy the “same model just relooked”.
That sounds good, even if the “Customer Advent” will be very painfull for all the workers of the old industry which only do what Paul Polak notices : “Too many entrepreneurs build the product they want to build — not the one that’s needed.”
Picture from http://www.greenhybrid.com/
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