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Isabelle Ayel
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Back from Enterprise 2.0 Summit in Frankfurt (Germany), Thanks to Bjorn Negelmann and Cathrin Gill for this opportunity.
1. The format of the summit was a real good surprise: 10 minutes pitch followed by discussions, open-space workshop, networking space during the day and after dinner of day one. Great opportunity to meet and discuss with companies' evangelist and consultants. I was happy enough to talk with @sagenet (Jenny), @elsua (Luis), @frogpond (Martin), @aponcier (Antony), Joachim Linder from http://komblog.de, Wendelin Auer from http://www.kkundk.de/, Felix Schröder and his CEO from http://justsofwareag.com, Juliet from Bausch, @JeanYves, @andgenth, Juliette Girard from Renault, Richard Collin, Rolf Schmidt-Holz...All embracing persons, very enthusiatics about the summit and the subject, Enterprise 2.0, but very realistic too. Companies with a long lasting internal communication are even working hard to turn upside down their habits. They are still looking for transversal, fluent, agile conversations all over the company (nobody talked about connecting companies communities with customers or providers).
2. As an entrepreneur I know that business is just about customers. Processes inside the company are aimed to deliver the product or service customers are waiting for. According to cases studied during the summit, big companies (Renault, BASF, T-System, Deutsche Bank, Société Générale, IBM, Bayer) are experimenting social platforms, community buildings behind their "firewall".
starting from the inside (internal initiatives aimed at employees) to gain proficiency in order to move to the outside (externally connecting and engaging in communities with customers and other partners) seems to be the norm. (source:http://artlifework.wordpress.com/)
What these companies are fearing? Is the "firewall" protecting them 100% from critics, leaking, legal issues? Where are their best allied: inside the company or outside? They are doing a great job, their products are fantastic, so they can meet the "public" with confidence, nothing to hide. Do they know that the most creative and profitable industry sector, fashion, is NOT protected with copyright. (see: http://www.ted.com/talks/johanna_blakley_lessons_from_fashion_s_free_culture.... ). Remember what Rolf Schmidt-Holz pointed out opening the summit, about people inside companies : "...You find out that you have fantastic people, mostly not at level one....Excellent people need to be treated excellently and it means giving them space, freedom". He was speaking by hart, from his experience on the ground.
3. One workshop was dedicated to "Network analysis". Information, knowledge, pull/push information, network design, bottom-up, ...companies as Lee Bryant showed up are delighted with designing processes aimed to put limits to employees' responsabilities.
But what if the network is a rhizome, each employee a knot (maybe a crux) and the flow between two knots completely free? Forget about tree and graph, listen the noise, see what "knots" are growing, what piece of information become re-used and is integrated as a knowledge...[1]
Enterprise 2.0 phenomenon like many others current movements (open gouvernement, open foodies, commons...) are disruptive in essence. Are we on the verge to embrace "The perfect society" as described by Socrates?:
"...The perfect society relies on laborers, slaves and tradesmen. The guardian class is to protect the city. The question is put to Socrates, "Who will guard the guardians?" or, "Who will protect us against the protectors?" Plato's answer to this is that they will guard themselves against themselves. We must tell the guardians a "noble lie". The noble lie will assure them that they are better than those they serve and it is therefore their responsibility to guard and protect those lesser than themselves. We will instill in them a distaste for power or privilege; they will rule because they believe it right, not because they desire it." (source:http://en.m.wikipedia.org/wiki/Quis_custodiet_ipsos_custodes%3F)
[1] A simple wiki is able to give all these informations:
- listen the noise with "Recent Changes", "watchlist", "New Pages" delivered by email or RSS
- see what knots are growing with Users tracking on each collaborative article
- see what information becomes a knowledge thanks to "search" or "semantic tools"
You can also plug-in all "apps" (like IPhone apps) to test whatever type of collaboration or integration (ex: mobile inputs, twitter or facebook integration). This is agile, versatile and low cost.
* great post which sum-up the Summit with quotes:
http://artlifework.wordpress.com/2010/10/28/lessons-learned-at-the-enterprise-2-0-summit/
Two conferences about Enterprise 2.0 in one month, one in San Francisco (US), one in Frankfurt (Germany, Europe), is the business world looking for a magical remedy to the recession?
Obviously the 2.0 "revolution" is boiling for longer time ago than the financial crisis. In the companies the recession had give a push to what could be the end of mass-consumption, mass-production...maybe end of capitalism, version. 19th century.
This video is setting the stage to give you the Best of the two conferences and invite you to comment on:What large companies understand about Enterprise 2.0
What about the workforce
Measuring collaboration benefits: Wiki-experiment in the German Armed Forces
Money is a medium of exchange, a measure of value, a standard of deferred payment and a store of value.
A measure or a store of value means also a measure or a store of information.
People all around the world are brainstorming about the future of money: the financial system is dead, let us organise a new system, more sustainable, fair, not speculative...endly not capitalist.
Behind these discussions, two ideas are rising up:
1- Market is conversation: the conversation is possible with internet, the value of each exchange could be the result of these conversations. The global market could become a peer to peer conversation.
2- Exchange requires trust: internet is building trust on community information. The world financial system could turn up to social community financial system.
No doubt that States and population who are not involved in the "webosphere", will be reluctant to such a drastic change.
All is about trust: are you confident in Banks, States, Big companies today?
Hans Rosling (statistic guru) reveals new insights on poverty in 2007, during TED Talks.
He launched GAPMINDER.ORG website to help people to rethink world from the facts and not from the myths. Data exists, tools to visualize them exist, Internet can publish them to let more people know about them, so why are we still discussing about myths?
Reading post "Blockage" in Cause Global Blog, I was impress by the replies gave by Clay Shirky about the management of organizations and whole society.
To the question :
"Is there someone or some new organization doing this well? Boing Boing, one of the well-trafficked Web blogs, has a brilliant community manager named Theresa Nielsen Hayden, whose principal MO is to sit back and watch"
answers Clay Shirky.
Absolutely disruptive of course as our traditionnal image of a true leader - manager is a busy person, pushing and pulling persons and projects.
Maybe the "sit and watch" attitude is the drastic posture of the "new" leader but in the challenge to find efficient and flexible organization that deserves the society of information, it could be a necessary first step.Do you agree with:
" how to change the organizational structure enough to accommodate Web-enabled, ground-up, collective action—self-organized groups of members or supporters or constituents that, because they're using new technology tools, are demanding interaction at far higher levels than before. This is something that really is unprecedented. Those organizations which fail to exert new leadership will risk losing support."
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More than the extend use of video or TV over the web, the future in Internet for me is in collaborative data visualization.
Few examples:
* Wikinvest has a feature called Wikicharts which allows users to share annotations on financial charts.Wikinvest's chart is extremely well executed and features customary dynamic axis and multiple time ranges, as well as their own additions for user-submitted annotations. Graphical annotation of chart is also explored in Berkeley project Sense.us and by IBM in Many Eyes technology (create your visual representation of data and information here : http://vizlab.nytimes.com/ )
* Kaltura is built on the collaborative Wiki model but uses media rather than text. Sites can add video capabilities using Kaltura's hosted services, download the open source community edition, or install self-serve video packages for web-platforms such as MediaWiki, WordPress, Drupal, Joomla, etc.
Using Kaltura's technology, users can create videos by combining existing uploaded media from sharing sites such as MySpace or YouTube with CreativeCommons or public domain sources such as Flickr, ccMixter, Jamendo, and The New York Public Library.[2] Media that can then be embedded and played elsewhere on the Internet.
Twitter : http://twitter.com/nanouk
The number of car sold in October 2008 dropped down 40% compared to October 2007 in Spain, 7% in France. Immediatly the financial crisis is pointed out and no doubt that the economic depression in European countries bundled with no more easy loans are the main reasons of this collapse in the car industry.
But maybe if we go deeper in the origin of the crash, the "consumers' surveys" open a new window of hope. "Consumers" say that they will not renew their cars as soon as they find the car they really need. They pinpoint that the market do not offer what they want or what they dream of and there is no way to buy the "same model just relooked".
That sounds good, even if the "Customer Advent" will be very painfull for all the workers of the old industry which only do what Paul Polak notices : "Too many entrepreneurs build the product they want to build — not the one that's needed."
Picture from http://www.greenhybrid.com/
Twitter : http://twitter.com/nanouk
About me
Isayel's Google profile
Wikipedian
Wikinvest Consiglieri
Ambassador of Enterprise2.0 Summit 2012 in Paris (special discount code for my readers:"e20ambassadoria"
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